Case Study: Instant ID Activation at Fairplay24

The Challenge

Being an online betting platform that targets live sports markets, Fairplay24 was going through some of the usual industry challenges:

The registration flow was also abandoned by many of the users before they could make a first bet due to the length of time it took to verify the ID or the KYC step.
The more time between sign-up and activation the better the drop-off, particularly when users sign-up during live matches.
Verification by humans, support load, and slow payouts decreased trust and revenue potential.
In achieving a balance between speed of activation and fraud and compliance control (AML, KYC) was a major operational issue.

The Solution

Fairplay24 also released a simplified Instant ID Activation procedure that was fast, user-friendly and regulatory:

Document capture and selfies/ liveness checks on mobile devices using camera-based verification and automated.
Incorporation of the verification APIs to verify ID authenticity, screening of watch-lists, and real-time risk score generation.
Risk-based onboarding: users considered to be at low risk are provided with provisional access with limits; riskier cases are sent to manual review.
Consistent UX communications: e.g., Verified, you can start now, Under review you will be notified soon, which will lessen uncertainty and calls to the support team.
Mobile-first interface, which is optimised regarding fast sign-up process, ID photo capture and low friction.

Features & Implementation Highlights

Mobile registration on a single screen is one flow that combines both sign-up and identity steps.
feedback on the camera guidance (glare detection, edges, re-capture prompt) to enhance the success of first-pass verification.
Progressive limits: new users have restricted limits in which they can bet until complete KYC.
Proper status updates so that We Whereismyaccount? tickets do not exist anymore.
The phased implementation to track metrics, tune thresholds, and ensure compliance and hasten activation.

Outcomes

Internal metrics are proprietary, but Fairplay24 noted notable improvements that were in line with case studies of instant ID flows in the industry:

The time spent in activating became less than hours/days to minutes for most users.
Conversion to first bet also was increased significantly and those leaving the funnel prior to betting were reduced.
Falling off at check-point decreased significantly.
The requests regarding account status and verification decreased.
Fraud, chargeback and risk measures were controlled due to provisional limits and real-time monitoring.

Key Takeaways

To any betting site interested in user activation with expediency and safety and non-regulatory compliance:

Speed is an important factor — quicker activation translates to greater conversion and increased capture of revenue.
Friction-free UX and mobile-first is essential in live-betting where time is of the essence.
Risk-based workflows enable accessibility of low risk users faster and intensive scrutiny where necessary.
Clarity in communication enables the flow to make users less anxious and consumes less support.
Measure and monitor: the activation times, drop-off rates, amount of manual reviews, fraud tendencies should be tracked.

Conclusion

The Instant ID Activation program by Fairplay24 shows that a modern mobile-first automated flow of verifying an ID can help change onboarding, increase the conversion rate, and overall user experience without the compliance and risk spiraling out of control. In the case of live sports betting, fast, but secure user access is a competitive edge.

Established in 2019, FAIRPLAY24 has become a trusted name in betting exchanges and a top-tier online casino.

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