Case Study: Fairplay24 – Responsible Betting

The Challenge

In the online betting market, the creators of the platform have to strike the right proportion between providing exciting experiences and shielding the user against adverse gambling habits. Key issues include:

Customers spending beyond their means or gambling blindly.
Inability to recognize early risky play warning signs.
It is not just important to have tools and policies of safe play in place, but to make sure that they are in fact used and working.
Establishing the trust in the users that it is the platform that is interested in their well-being and not in their profits.

Fairplay24’s Approach to Responsible Betting

Fairplay24 had a full-blown responsible gaming model that ensured that the gamblers remained in control. Their strategy includes:

Implementation Highlights

The responsible-gambling features are incorporated into the account-user dashboard, and the bettor can set his or her limits or take a break without going outside of the site.

Responsible-play messaging is positioned prominently all over the site and app, both before logging in and after logging in, in the footer, in the help centre.

Combination of behavioural indicators: e.g., should a user expand the size of his/her stake at a very fast rate, the system reminds them of the established limits as well as providing a point of contact.

Periodic policy review and updates to tools, in line with the best practice frameworks and external standards.

Results & Benefits

Increased user trust -bettors claim to feel safer and supported which aids in retention and lessens the complaints on uncontrolled losses.

Reduction in risk of problem-gambling escalation through proactive limit devices and surveillance.

The burden on the support at the time of early intervention is reduced, and the number of escalated cases of distress or withdrawal issues decreased.

Greater brand reputation as a responsible platform, potentially useful in regulation, licensing and market entry.

Key Takeaways

Responsible betting is not a choice, it forms the basis of credible and sustainable online betting.

The tools should be accessible, the availability is not sufficient, it should be usable.

Technical features are as important as education and open communication.

Early intervention can be both discrete and effective with the help of behavioural data and triggers.

Long-term trust and better health of the platform are achieved through a culture of player-well-being.

Conclusion

The amount of responsible betting that Fairplay24 has adopted shows that online sports and casino sites can be both exciting and valuable and, at the same time, it can foster user safety and welfare. Fairplay24 is not just a betting site but a place where its players are respected and safeguarded through transparent education and enabling self-exclusion options at the right time with the help of clear budgeting tools.

Case Study: Fairplay24 – Responsible Betting

The Challenge

Fairplay24’s Approach to Responsible Betting

Budget and Deposit Limits

Session Reminders and Reality Checks

Self-Exclusion

Education and Advice

24/7 Support and Observation

Implementation Highlights

Results & Benefits

Key Takeaways

Conclusion

Gambling can be addictive. Please play Responsibly